Adverlab: The obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same product is available for a lower price. Brick-and-mortar stores become little more than showrooms for merchandise bought elsewhere.
This future just got one step closer today with the release of an iPhone app Checkout SmartShop, “a shopping assistant meant to help you fine online and local prices when you’re out and about shopping.” For now, you still need to type in the UPS code; they are working on converting the iPhone camera into a barcode scanner.
How much time do you give for this app to hit the market: you go into a Blockbuster, scan a box, and the movie is cued up for download on your BitTorrent client?
The Future of Retail: Instant Price Match [Adverlab]
Cheapest Checkout
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Amazon Japan had introduced this in 2004. people looking for books can scan the ISBN of any book with their mobile and they get the price of the same book in Amazon. but then every Japanese mobile has a barcode reader!