An innovative form of advertising is slowly but surely making its way into our lives, or rather, our subways. In Boston, USA, subway riders will get to see an ad for a cruise line which slowly takes shape outside the windows of the city’s trains while travelling toward downtown Boston. This ad unit works like a frame-by-frame animation. In the […]
Subway Advertising
TV + Shirt = Adver-Wear
In the first issue of our CoolBusinessIdeas Newsletter, we reported on Adwalker, an innovative advertising unit that shows ads on an LCD screen mounted on a wearable jacket. Now, that clever adverts-on-shirts concept has come to the US. San Francisco-based Brand Marketers has launched Adver-Wear, an ad medium that is made up of an 11-inch flat screen mounted at chest […]
Video Game Advertising
There are plenty of new avenues to spend your advertising dollars in. Video and online game advertising is officially big business, according to an article from Clickz.com. For example, you could advertise in Multi-user Dungeon (MUD) as well as Massively Multiplayer Online Game (MMOG) to effectively reach the 18-34 year-old male demographic group. Product placement and branding by third-party advertisers […]
Nike’s ‘Art of Speed’ Blog Experiment
Nike’s new ‘Art of Speed’ blog on Gawker.com is an experiment which you will want to watch closely if you’re an advertiser or marketer. For ‘Art of Speed’, Nike commissioned 15 talented young filmmakers around the world to interpret the idea of speed. Over the course of 20 days, the weblog will showcase these innovative directors, their short films, and […]
Look At Those Walking Ads!
Don’t be surprised to see models walking around London’s streets wearing small jackets that display light LCD screens prominently to understandably amused passer-bys. This brand-new “out of home, mobile, interactive media platform” called Adwalker is but the latest advertising idea to hit the United Kingdom. The Adwalker, designed and created by a young Irish firm of the same name, combines […]