Video Game Advertising

There are plenty of new avenues to spend your advertising dollars in. Video and online game advertising is officially big business, according to an article from Clickz.com. For example, you could advertise in Multi-user Dungeon (MUD) as well as Massively Multiplayer Online Game (MMOG) to effectively reach the 18-34 year-old male demographic group.
Product placement and branding by third-party advertisers can be incorporated in many popular games and in many ways. For example, Electronic Arts’s “Need for Speed Underground” allows gamers to modify their racing cars with parts and equipment from real-world brands. In Sony’s “Gran Turismo,” players not only enjoy racing with each other at breakneck speed, they are also exposed to real-life advertiser sponsorships around the racetrack.
Young male consumers spend a lot of time gaming, so be sure to consider video game advertising for your marketing campaign! 🙂
Read: You Don’t Know Jack… About Online Gaming [Clickz Network]