The blogging revolution has infected the self-improvement and self-help industry with the publication of a brand new self-improvement magazine-cum-weblog, Daily Self-Improvement. Known otherwise as DSI, Daily Self-Improvement can be found on the web at http://www.daily-self-improvement.info. DSI is the very first self-improvement website that is built completely on a blogging platform (Movable Type). The self-help magazine has all the features that […]
Blogging Hits the Self-improvement World With Daily Self-Improvement
In The RBK Streets
According to the Adverblog, interactive agency Zugara has created a new site for Reebok. RBK Streets is a cool site where users can hang around, interact with the environment to discover Reebok’s shoes and an impressive range of goodies. Adverblog thinks that this branding initiative is positive: The site works for branding, since it ties in sport, lifestyle and music […]
Wake-up Call Marketing Campaign
If your company wants a big customer turnout on the day of a big sale, what can you do? Well, you may want to learn from Target which is launching an interesting marketing campaign that is an intriguing combination of viral promotion and telemarketing, according to Adrants. Target is insuring attendance to its two day sale November 26 – 27 […]
Advertisers Moving Into Online Games
Massive Inc., a New York-based company, has just announced the introduction of the world’s first online gaming ad-serving network. This network will be somewhat similar to online ad banner networks; advertisers can embed their advertising messages within gamescapes based on dayparts and other targeting criteria, which is unlike product placements in games. The company has inked deals with gaming companies […]
Billboards That Walk
Here’s something different in advertising and product promotion: digital walking billboards. Chibi Vision, a U.S.-patented brand new advertisement method, is a digital walking billboard that you can fashionably wear as a backpack. Ad video contents run on a 7-inch digital screen. You can make a cool video in any form — DVD, CD, SVCD, MP3, CDDA, JPEG, CD-R, CD-RW, DVD-R, […]
Interactive Urinal
“Target marketing” has taken on a whole new meaning in the first-ever viral marketing use of an interactive urinal communicator in America. To help create buzz for its new landmark television event, CMT OUTLAWS concert and countdown specials premiering Friday, Oct. 29, CMT will target men at bathroom urinals in bars, concert venues, colleges and radio stations with the — […]
Polling in Online Ads
PointRoll, a provider of rich media marketing services, has launched a new polling feature called Pollster. Pollster provides a unique tool for online advertisers to drive user interaction and gain insights to the minds of online community users. As online ads are viewed, Pollster instantly reports interactive survey results. Web audiences can respond to any number of questions regarding current […]
Adverts in Public Restrooms?
All sorts of innovative (you might say weird) advertising methods are popping up. We have in the United States liquid crystal display screens that show Internet-based Flash animations to people seeking to relieve themselves in public restrooms. Although marketers have thought of placing indoor advertising in restrooms before, it is the first time that people are seeing Flash advertisements at […]
Adverts on Food Containers?
This is interesting: At least one Chinese restaurant in Manhattan is sending out delivery orders in cartons adorned not with the traditional “Thank You, Enjoy,” but with something a bit more jarring: an advertisement for Cingular Wireless, a purveyor of cellular phone service. From a distance, the boxes are indistinguishable from millions of similar Chinese food containers, but closer inspection […]
Car Advertising
You probably would have came across taxis with eye-catching colours and logos on their exteriors driving along on the highway already. Now, this form of car advertising is being extended to private cars – with great results. In fact, private car advertising is now being taken seriously by companies seeking a cost-effective medium of reaching their target audience. Already, new […]