Canton Daily Ledger: At some point in life, just about all of us have spelled something out on our plate with food. A University of Illinois Horticulturist has taken this concept to new heights – spelling out the words “Fresh Salads” on a billboard advertisement using real, growing lettuce. Pierceall was first contacted by the Leo Burnett advertising company to […]

Bizreport: “With SmartEdition, publisher’s customers benefit from anywhere/anytime access to current and back issues of their publications, while enjoying audited paid circulation and a new advertising platform,” was written on the company website. The platform is geared toward small, local newspapers. Called AdGet, it is a cost-per-action model geared toward advertising for digital editions of the local papers. The platform […]

Cherryflava: We remember that a couple of years ago SAA painted on of their 747’s in hideous colours in an apparent celebration of managing to send an entire Olympic team overseas without loosing all of their luggage. That plane is probably still lurking around, ’cause it would have been too expensive to repaint the thing. But, in an ongoing strategy […]

BizReport: The study was commissioned by Ball State University and found that just over 55% of college aged kids are open to receiving ad messages on their cell phones as long as they get something in return for looking at the message. Michael Hanley, a marketing profession at Ball State said, “All you have to do is offer free ring […]

Adpunch: This is an exceptionally brilliant and intelligent ambient campaign launched in Canada to promote security glasses. In a unique and impressive advertisement campaign in Vancouver, 3M firm, deals in security glasses, wanted to create a solid image of their product. In order to pursue their objective, they decided to modify a bus stand and fitted their security glass at […]

BizReport: It should, therefore, come as no surprise to learn that Google is expanding into the world of video games. Bernie Stolar, Google’s Dean of Games, is adamant that Google won’t be publishing its own games or building its own console, but that they do have plans for a new system, called “AdSense for Games”. For Google, in-game advertising was […]

Update on Zoopa.com, featured on CoolBusinessIdeas.com on March 17, 2007: Zooppa.com is revolutionizing advertising by involving the consumers themselves in the creative process. Companies partner with Zooppa.com to sponsor online commercial contests where users( who are the creatives and the potential consumers these companies are marketing to) are invited to create their own ads for the brand based on a […]

SheSpeaks: Do you know women control over $5 trillion in spending nationwide and are responsible for 83% of all consumer purchases? This makes women the world’s largest economy. And you are a part of it. That means your opinion counts and can have a direct—and very—real impact. We invite you to join SheSpeaks, a national network of smart and insightful […]

Cool Hunting: Call it ingenious marketing or just plain bad taste, but a company promoting its laxatives on a bus stop billboard on busy Avenida Faria Lima in São Paulo has incorporated toilet lids attached to the seats where bus passengers sit and wait to further drive home its message. Those innocently taking a rest while waiting for their rides […]

Springwise: Dutch Gratis-Post lets people order envelopes with free postage for mailing within The Netherlands. Like most of the free love concepts we’ve covered in the past (from free photocopies to free phone calls), the concept is supported by advertising, in two parts. Ads are printed on the back of the envelope, and in exchange for 5 free ready-to-mail envelopes, […]