Attention Seeking Billboard

ADpunch: Diners might be shocked to find giant eggs on billboards outside McDonald’s. Its a new ad campaign by them with the help of Leo Burnett ad agency in Chicago. It has caught the attention of many people. The giant egg billboard starts cracking and opens up in the morning and by breakfast it is hatched, and later it remains […]

Cow Promo

pnj.com: Chick-fil-A is giving you a good reason to eat chicken, but there’s a catch. On Friday, all Chick-fil-A chain restaurants will be celebrating the fourth annual Cow Appreciation Day. The restaurant will be offering a free Chick-fil-A meal to any customer that comes to the eatery fully dressed as a cow. This means the customer needs to be dressed […]

Ikea Guerilla Marketing Stunt

Ikea have done an amazing job of creating a brand that everybody considers when needing good quality cheap and cheerful furniture. We don’t even have Ikea in South Africa, but we’re still well aware of the brand even without mainstream advertising. This guerrilla stunt using balconies in Frankfurt, which were made to look like storage boxes, is a cracker. In […]

Moonwalker Viral Film

What happens when you put baggy jeans, duct tape, and helium together? Coming off the success of their viral video hits (all filmed in the environs of Los Angeles), “Guys backflip into jeans” and “Super chill monkey does Hollywood”, the creative folks at UnbuttonedFilms pull off “Guys fill their jeans with helium”. It’s a good way to drive viral traffic […]

Soda Can Advertising

Snellville (Atlanta), GA USA. A Ukrainian inventor, Johan De Broyer has conceived the idea for a re-sealable aluminum soda can featuring hidden advertising messaging. The idea was developed/designed by Robert Davis, Davis Advertising Inc. of Snellville (Atlanta), GA USA. K Mac McClintock, Advercan (Dallas, TX USA) is handling messaging technologies and representation. The ingenious new “Soda Seal®” can appears like […]

OverstockArt.com’s Application on Facebook Gears Product Toward Trend-Savvy Youths

Newswire: OversockArt.com, one of the web’s most successful distributors of reproduction oil paintings, has set up shop on one of the world’s most popular youth-driven websites – Facebook.com The company’s new application called, “My Art Gallery”, allows Facebook members to upload photos of various pieces of art for sale on the OverstockArt.com website for free. Members can enjoy works from […]

Product Placement Deals in Books

Internation Herald Tribune: Near the end of an early galley of “Cathy’s Book: If Found Call (650) 266-8233,” a young adult novel that will be published in September, the spunky eponymous heroine talks about wearing a “killer coat of Clinique #11 ‘Black Violet’ lipstick.” But in the final edition of the book, that reference has been changed to “a killer […]

Dove’s Campaign Development

The FASTForward Blog: Dove (Unilever) is taking social networking to a whole new dimension as it relates to campaign development: they’re letting customers not only create ads (which they did last year) but vote on them and then announce the winner at the Oscars. Someone has looked at every angle of cross-integration for this (including mobile voting). I can’t even […]

Frozen iPods

Gizmodo: After decades of popsicle promotions that included prizes printed on the stick, Brazilian ice-cream company Kibon has taken it to a new level by including the actual prize inside the popsicle: they will manufacture 10,000 specially made propsicles, identical in size and color to the actual thing, frozen with iPod shuffles inside. Bullet Brazil is the company that developed […]

Handvertising

So you have seen advertisements from commercials to billboards. Now advertisers are looking at your skin to place their ads! Look at how this Orange County based company is getting venues to let advertisers on their customer’s hands. This is a new form of advertising and is completely different from the television commercials and magazine ads people are used to. […]