The Thinhaler

CNN.com: A 22-year-old design graduate has invented a gadget that could make asthmatics’ lives a lot easier. Frustrated after seeing his asthmatic friend struggle to breathe in smoky bars, Adam Bates decided to design a wallet-sized salbutamol easi breathe inhaler. Bates, who suffers from mild asthma himself, said inspiration for the 6mm-thick Thinhaler came from an asthmatic friend, who would […]

Roadside Message Board

Market Launcher: The Roadside Message Board is the latest in road safety and protection. Although it was invented to aid motorists when a vehicle needs to be left unattended, it has a thousand other uses. One of the reasons that people need the Roadside Message Board is that many cell phones don’t work in remote or rural areas because of […]

Art

Trendsetters: If you need more evidence that art is hot, you need look no further than last week’s Art Basel Miami Beach show, which attracted an eclectic mix of collectors, artists and glitterati from all over the world to the already sizzling surroundings of South Beach. While the visceral appeal of art is always high, it has reached even greater […]

Easy Climb

Market Launcher: Easy Climb incline anti-rollback system for wheelchairs was developed to fill a need for manually-operated wheelchairs to negotiate inclines without roll-back. Normal operation of a wheelchair results in roll-back on an incline as the operator releases his/her grip on propulsion ring to prepare for a new grip to maintain forward motion. Easy Climb will allow extra freedom to […]

The Rush to Mobile Advertising

BusinessWeek: At a hip singles bar in Las Vegas earlier this year, attractive urbanites were busy typing messages into their cell phones. But messages like, “Who’s the hottie at the end of the bar?” weren’t just going to friends — they were being posted on a giant video screen as part of a promotion at several events organized by Anheuser-Busch […]

Inspiring Quotes, on Starbucks Cups

Seattle Post-Intelligencer: Soon, that Starbucks latte in your hand won’t just be a cup of coffee. It will be a talking point, the latest Starbucks idea coming to a corner near you. Starbucks will begin printing quotes from various contributors — be they actors, economists, philosophers or kings — on all of its coffee cups in North America, beginning early […]

Tasteful Marketing

The Cincinnati Enquirer: Coca-Cola North America was looking for an innovative way to market its new Hi-C Sour Blast juice boxes. These weren’t just any old juice boxes, but the lunchbox drink of choice for millions of schoolchildren each day. The Sour Blast has a sour candy-coated straw that gives a burst of pucker-up flavor before that sweet Hi-C finally […]

Wing Women

Iconoculture: With a wing woman, aspiring players get by with some help from their lady friends – even if they don’t have any. Wing women put a fresh spin on escort services by giving guys nights out with foxy fairy godmothers. The catch? WW don’t date clients – they help them find dates. A feminine take on the “Wing Man,” […]

More Sega PC USB Controllers

Gizmodo: Sega has released more USB controllers for PCs, available in a variety of new colors, including the always sassy pink. I’ve never been a Sega controller man, myself, preferring the SNES pad on the whole, but I think it’s fantastic that companies continue to release controllers from years past, despite a wealth of conversion dongles that let you use […]

Need a Pet?

Popgadget: During the holidays, many families get puppies and kittens as gifts, only to discard them in shelters or on the streets just a few weeks later when the responsibility of taking care of a companion animal becomes tiresome. Perfect Petzzz is a better choice for anyone who’s been begging for a puppy but may not be ready to actually […]