Trendwatching: Take a cue from Vichy Korea (skin care): since end of last year, they’ve been inviting customers to blog about their experience with the Myokine anti-wrinkle product line. Consumers shared and tracked results day by day, adding updates in real time. Vichy not only ‘learned’, but also gave back by having skin experts answer individual questions. 9,000 people signed up for the program. Vichy France also asked its customers to pitch in on Journal de ma Peau, a blog about their ‘Peel Micro Abrasion’ product.
In the Netherlands, retail chain Kijkshop is recruiting webcam-testers to film their week-long use of electrical shavers, hand blenders, mobile phones and other devices. Every month, 15 to 20 webcams will be installed in kitchens, bathrooms, and living rooms across The Netherlands. Kijkshop is now putting the first 3-5 minute long movies (and reviews) online for all to see. More than 5,000 people have already expressed interest in taking part.
Virtual Anthropology [Trendwatching]
Word Of Consumers
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Vichy’s Skin Blog
Since end of 2004, Vichy Korea have been inviting customers to blog about their experience with the Myokine anti-wrinkle product line. Consumers shared and tracked results day by day, adding updates in real time. Cool Business Ideas Report…