Ripe Digital Entertainment, based in Los Angeles, said this week that it will launch its video-on-demand service, called RipeTV, on Jan. 17. In its first major deal, the company said it will unveil its VOD channel the same day to Comcast’s more than 8.5 million digital cable subscribers and via the cable provider’s Web site.
Like the music cable channel MTV, Ripe wants to turn viewers on to short, 3- to 5-minute videos. But instead of music, Ripe will cast a wide net of entertainment programming to males ages 18 to 34, such as big surf riding, “Jackass”-like stunts and beauty contests.
It will also aim to appeal to the digital generation–whose members are growing increasingly accustomed to getting content how and when they want it–with more than 1,500 hours of on-demand programming. Comcast subscribers will be able to watch RipeTV’s free videos anytime with fast-forwarding, pause and rewinding features.
Read: I want my RipeTV? [CNET News.com]
Gimme RipeTV!
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Ripe is going to change the media world forever. I think the business is incredible.