In e-commerce, you would have to try all kinds of marketing methods to get visitors to browse through your online mall and make a purchase. Would the paper catalog which many traditional marketers still swear by do the job for your e-business? Entrepreneur.com cites research results which show that this traditional strategy is quite helpful to a e-commerce website: Catalog […]
Paper Catalog for E-business?
Fashionable Medical Bracelets
Tina Sprigg is a classic example of an entrepreneur battling against many other competitors successfully by making a specific niche for herself in her industry. Guess what she did? She actually created her unique fashion medical bracelets and sold them to clients who hated wearing any medical alert jewelry because these pieces usually look really dull and clunky. From the […]
Your Personal Jewelry Adviser
In a real jewelry shop, you can just walk in and the salesperson will attend to you personally, with recommendations on which pieces suit you best and what the latest fashion trends are. But what happens if you’re trying to buy from an online jewelry e-tailer? Will there be anybody to serve you personally? Well, the answer is yes, at […]
Take a Test Drive
It’s not uncommon for would-be customers to take a car for a test-drive or try out a new TV set before buying. So Maytag decided to extend that test-drive concept to the electrical appliances it sells, such as dryers, dishwashers, refrigerators and cooktops. In Maytag’s try-before-you-buy stores, consumers looking for a clothes washer can be seen doing a load of […]
Can Bill Me Later?
eCommerce-Guide.com has an article about CyberSource’s “Bill Me Later” alternative payment service. As described in the article, alternative forms of online payment to credit cards are part of a growing trend in the e-commerce domain. Alternative payments are also being pushed as a way to boost sales. New research suggests that accepting multiple payment types can help in converting visitors […]
How To Sell Online With Nothing More Than A Blog
19-year-old university student Keiko Groves started her Internet-based business, Postlapsaria, with just a weblog. The clothes designer markets her original clothing to teenagers around the world who are searching for fashion that cannot be found in local malls and boutiques through her Live Journal weblog. Groves uses her weblog on Live Journal to market her clothing because her targeted customers […]
Convert Your Spare Cash into Starbucks Coffee
How To Become a Global Retailer Instantly
Where can retail shops find inexpensive and effective advertising for selling their products globally? Well, the answer lies in the Internet landscape where a worldwide audience can be found. Are you thinking of buying banner ads on Yahoo! and MSN? Sure, they are the most-visited websites today, but it costs thousands of dollars and banner ads are increasingly being ignored […]
Micro-Purchasing
Can you read the teenagers’ mind? Five Below is certainly making big bucks doing so. Five Below is a chain of five-and-dime-type stores for teens where the glittery and right-now-cool items sell for $5 or less. The “micro-purchasing” opportunity – a new concept of making frequent, small purchases – offers thousands of trendy products for teens, as well as pre-teens […]
Supermarkets of The Future
A whole new way of shopping in supermarkets is underway in Europe. Metro AG, one of Europe’s largest retailers, is revolutionizing the shopping experience by introducing cutting-edge technologies at its Future Store in Germany. Imagine this: upon entering the supermarket, you’re greeted individually – by a handy small computer, the Personal Shopping Assistant. With this device, you can easily recall […]