bbi Display’s amphibious and airtight, portable billboards can be displayed on any surface including water, sand , snow, grass, dirt and pavement. The linkable inflatable billboards provide a new way to reach audiences in any location. This truly unique media will catch the attention of targeted consumers in unlimited markets worldwide. It provides advertisers and events with the ability to […]
Amphibious Billboards
Out of Office Adverts
Springwise: Saatchi & Saatchi hit upon the idea while planning for the paternity leave of art director Gustav Egerstedt, and tried out the concept by selling Egerstedt’s out of office reply to digital production company B-Reel. “This out of office autoreply is brought to you by B-Reel,” the message begins. “Gustav Egerstedt is on paternity leave and has sold his […]
Transparent Marketing: The Brand Factory
The Brand Factory is a start-up marketing agency based in Sydney, Australia. What is unique about it is that all the marketing services are priced at a fixed-rate on the website. Typically, agencies in the communications don’t like to talk about price. They do everything in their power to convince potential clients that they are worth the investment, before laying […]
Audio in Print
Adverblog: To promote a music festival in Brazil, F/Nazca came up with the amazing idea of embedding an audio message on the cover of Playboy magazine. A mini-chip has been inserted in the cover and users can listen to the an audio message (whispered by a young woman) simply plugging an headset in the jack. One more way to make […]
Butt Printing
The Donut Project: A guerilla campaign for Superette is leaving quite an impression (haha) on New Zealanders. By putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, those who sat down wearing short shorts or skirts walked away with an ad campaign imprinted on the back of their legs. Superette advertising [The […]
Listen and Understand More
CNet: Saygent is a company to help businesses mine sentiments of their customers or potential customers. The product will be a partly automated voice survey tool. Clients will create survey questions and come up with a list of desired respondents, and then a machine will poll these people (via phone, unfortunately) and collect their voice responses. It will take the […]
Billboard Houses
Got the flu? Call a doctor. Can’t pay your mortgage? Call Adzookie.com. Why? Adzookie.com, a free mobile advertising company, is doing something revolutionary, not only to advertise themselves, but to help homeowners pay their mortgage. They’re turning houses across America into billboards. Adzookie.com is looking for homes that are owned and not rented or leased. The entire outside of the […]
Cereal Boxes Come Alive
MIT Advertising Lab: eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement to product packaging, printed coils allow real-time communication from the package to the store shelf, and then to the store’s inventory management system. Product quantities can be identified and tracked, expiration dates monitored, and new stock automatically ordered when […]
Happiness Truck
SwissMiss: Yes to the surfboard, no thank you to the sugary soda. Definitely like the idea of a ‘happiness truck!’ Certainly a concept worth capturing consumers’ emotions! Happiness Truck [SwissMiss]
Get Real with Caribou Coffee’s Ad
OhGizmo: As part of a campaign for their new “Hot ‘n Wholesome” breakfast menu, Caribou Coffee’s ad agency, Colle + McVoy, created these amazing bus shelter advertisements for the city of Minneapolis. Not only do they look like giant ovens, but the heating element on the roof actually works! So those waiting inside stay as toasty as the breakfast sandwiches […]