Indiantelevision.com: Clear lime brand of PepsiCo India, 7UP, has unveiled its curvaceous new packaging Curvy. Promoting the new packaging is 7UP’s popular brand mascot Fido Dido in company with Bollywood siren Mallika Sherawat.
Says Pepsi Foods Pvt Ltd, India executive marketing director Punita Lal, “We are pleased to present the new 7UP ‘Curvy’ bottle which spells style, aesthetics & differentiation. A unique, packaging solution with stylish contours, 7UP Curvy is unlike anything we have seen so far in India. We are positive that the cool new 7UP ‘Curvy’ bottle will enhance consumer connect with the youth”.
7UP launches Mallika MMS campaign to promote new ‘Curvy’ packaging [Indiantelevision.com]
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“We are pleased to present the new 7UP ‘Curvy’ bottle which spells style, aesthetics & differentiation- I wish that they had focused on the taste more than the curving bottle. Yes, in the short term, curvy bottle will win a lot of users but in the long run it’s taste that matters.
I HATE the new 7up flavor. Please continue to make the old flavor.
Yuck-Yuck, why change 7-up? The “new” 7-up stinks. What a BAD idea. Remember New Coke? oops dont do it again! Bring back my old 7-up.
I thought it was just me, that I had a flat 7up. Why has it been changed?
I will not buy it anymore!!!!
Actual email to sent to company 8/24/06
Where can I buy OLD 7UP? I hate that new stuff. Surely, you have a few dusty bottles around somehere. Please! Can I get some! Pretty
Please!!!!
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They say it’s no longer in production. Can’t stop crying!