To create a poster for international design and innovation consultancy firm IDEO’s WebDev101 sessions, Digital Chops, US-based industrial and Interaction designer Ivy Hu decided to experiment with laser-cutting unconventional objects. The object that was victim to this exploration: meat (as it’s related to the word “chops” in Digital Chops). With a slab of meat and a laser-cutting room, Hu created […]

Developed by creative agency Cheil, the campaign saw a large, remote-controlled balloon – fitted with a wifi router – flown over populous locations in Seoul, such as public squares, shopping centers and transport hubs. People who saw the balloon were encouraged to connect to the wifi through their smartphones, which automatically directed them to the Emart app. When downloaded, the […]

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really […]

Conceived by BBDO Bangkok for Thailand-based DIY store HomePro, the creators of the initiative realized that those who can’t afford proper accommodation were using old advertisement boards as makeshift walls for their homes. Instead of its usual road-side billboards, HomePro called on the creative agency to build more sturdy boards which had the advertisement on one side, with pleasant wallpaper […]

The Big MaK is a custom LEGO McDonald’s food and drink themed BattleMech created by LEGO enthusiasts and builders Sean and Steph Mayo (aka “Siercon and Coral“). Much like the Star Wars Charity Characters that we wrote about in the past, this build was also donated to Creations for Charity, a fundraising event where LEGO builders worldwide donate their creations […]

FedEx has launched a new campaign and this time it promotes a brand new app on Facebook.  The new app highlights that they can help your business grow better than a cheesy advertising jingle.  FedEx invites customers to input their business details which then become customizable parts of their very own ‘jingle’.  It’s another way FedEx is looking to increase […]

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices — essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in […]

After you’ve foolishly walked away from your Land Rover to explore a mirage in the Arabian desert, you’ve found yourself lost. What to do? Thank goodness for this survival guide that explains how to keep yourself alive with tips on dealing with scorching temperatures, building shelters, lighting a fire and so on. The best thing is: you can eat the […]

The Netherlands Burger King team has released a highly artistic marketing campaign. In contrast to the usual fast food advertisements that feature appetizing displays of company menus, this project features a novel collaboration with the beauty industry. The eclectic display of brown, yellow, green and white-tinged eye make-up presents a new approach to public relations. Altogether depicting a sesame seed […]