Get ready to live out your childhood dream! The LEGO House in Billund, Denmark has partnered with Airbnb to offer one family the chance to spend the night in a home made of 25 million bricks. This is an incredible opportunity, and
Pictures are More Effective than Words in Business Reading a sentence involves at least three stages of conceptualization, which are reading, understanding and visualizing. On the other hand, a picture takes the viewer instantly into the visualization
According to Campaign Monitor, “For every $1 spent, email marketing generates $38 in ROI.” Such is the power of connecting with your audience via email. If the figure isn’t enough to convince you of the importance of
Samsonite wanted to communicate that its luggage was tougher than competitors’ without resorting to clichéd torture tests. The answer, provided by Publicis Conseil, Paris, was to offer free luggage wrapping to anyone with an inferior suitcase. Samsonite opened
M&C Saatchi London coupled artificial intelligence with outdoor to illustrate how technology could enable advertising of the future to truly become customized to each consumer who encounters it. U.K. agency M&C Saatchi is experimenting with artificial intelligence
Robofirm explains the magic of “unboxing” as a 21st century marketing phenomena. It’s now easy to shoot a video using a smartphone and easy to upload on to a video sharing website such as Youtube, which is
Q: What is the most important thing for a business besides products and employees? A: The marketing. Plenty of fantastic businesses have wonderful products eventually go belly up because they aren’t able to reach their target audience.
Webcasts provide businesses with an efficient form of communicating with their customers and clients. However, you can also use them as a first-class source of effective advertising and exposure. Using the instant gratification and quick delivery times