Wrangler Laundry Service

Trendwatching.com: Continuing the tradition of using shipping containers to house all things pop-up, a spotting from the Netherlands caught our eye. At the Lowlands music festival, jeans brand Wrangler offered festival-goers a much-needed service: laundry. At 18 meters wide and 9 meters high, the Wrangler Laundromat was hard to miss. People dropped off their mud-encrusted laundry and were sent a text message the moment it was ready. No change of clothes? Wrangler came up with a generous solution to that problem, too: they handed out black overalls to anyone who used the laundromat. Like most other pop-up ventures, Wrangler Laundromat is an exercise in experiential marketing, aimed at surprising and delighting consumers in a way that magazine ads or TV spots usually can’t.
Brand Butlers [Trendwatching.com]