The idea for Jifiti came about because Shaul Weisband — one of the creators of the app and company behind it — wanted to “teleport” gifts to friends. While teleportation is still not really possible, the team at Jifiti has done the next best thing and is aiming to incorporate this into a new way of shopping. And I think retailers are going to like it.
The concept behind Jifiti is quite simple; go shopping in a participating brick-and-mortar store and when you see an item you would like to purchase for someone, you scan that item’s standard retail barcode with your smartphone. Next, you pick a friend you would like to send the item to and a gift code is created and emailed to that friend so they can download the app, redeem the code and pick up that same item at a participating store near them.
Jifiti Lets You Teleport Products To Your Friends…Sorta [Techcrunch]