MediaBuyerPlannet: Telemundo is increasingly incorporating products into the plot line of its telenovelas, and its newest deals are being made with manufacturers to develop brand new products for viewers to buy – products which didn’t exist before integration with the show. The first products will be jewelry from the Richline Group. The jewelry will be worn by characters in at […]
Product Placements in Telenovels
The Coke Phone
TrendBlog: Chinese designer Daizi Zheng recently created a concept mobile phone that runs off of Coca-Cola. The Chinese ex-pat, who new resides in London, designed the phone as a proof of concept for Nokia. It uses the soda’s sugar to create a “bio battery” that powers the phone for potentially three to four times longer than a traditional lithium battery. […]
Disobedience or Discovery?
While the trades rank who’s who in discovering ways around the norm, Boston takes time to pay homage to pranksters disobeying the status-quo completely. In true copycat behavior, city artists replicated events that had once shut down the city. An act in remembrance of trouble-making comrades, Sean Stevens and Peter Berdovsky. One year ago, the two twenty-somethings riled up city […]
Ordering Take-out
The idea of take-out has taken off. The emergent trend of buying online, picking-up in-store (‘bopi’ for these purposes) was listed as eMarketer’s #7 Key Online Predictions for 2008 and NearbyNow’s #4. While seemingly inherent that companies would diversify their distribution efforts, many are still 1-pronged. Yet with benefits like bigger shopping carts (27% of bopi customers make additional purchases […]