MarketingWeek: Anheuser-Busch InBev (AB-Inbev) is to extend the Budweiser brand with a new drink targeting consumers in their early 20s. The drinks maker is hoping Budweiser Brew No. ’66’, a “lightly carbonated lager brewed with a touch of sweetness”, will appeal to younger drinkers and tap into a recent sales gains for the master brand. Stuart MacFarlane, UK President of […]
Budweiser Targets New Consumers
Craft Beer
Beyond Robson: Vancouver has a new connoisseur – the craft beer drinker. They arrive at parties with bottles of beer you have never heard of, stouts, ales and lagers with names like Dogfish Head, Anchor Steam and Polygamy Porter, cases brought back from a trip to the States and recycled glass jugs they get refilled by their friends who work […]