Iconoculture: Online retailer service WujWuj is giving consumers an incentive to invite friends to buy online. The service facilitates group buys to drop the price of a product as more shoppers sign on to purchase it.
WujWuj’s retail partners embed special widgets on their websites, each one showing a pic of a sale item and the price points per committed buyer. Shoppers can let friends in on the deal by adding the widgets to their social network pages and websites.
When the group buy time is up, all on-board buyers get the lowest noted price. Customers make the payment through the retailer’s website.
Connected e-shoppers are keen to share finds and deals with friends, but they don’t want to bother their buddies. Deal-touting widgets that embed on social network pages and personal websites take the soft sell approach that’s less invasive.
WujWuj helps groups of shoppers score online deals [Iconoculture]
Spotting Online Deals Together
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