Sexy Homes

Ecommerce-Guide.com: Sexy still sells.
Just ask brothers and business partners Michael and Ronald Lipka, who launched SexyFurnishings.com in April 2001 – and kissed their decidedly un-sexy backgrounds in accounting and engineering goodbye.
The secret, they found, was being able to sell sexy at an affordable price.
It all started in 2000 when Michael Lipka happened upon a crowd gathered outside a Boston furniture store. “It was this great big chair shaped just like a high-heeled shoe, and it was sitting out in front of the store for people to look at and sit in,” recalls Lipka. “It was a typical dark and dreary Boston day with not that many people walking around, but there were still dozens of people standing around this chair.”
But Michael also noticed that all of the potential customers were making themselves scarce after reading the chair’s price tag, which was over $1,000. “This clearly was a great piece of furniture, but the main problem people had with it was the price,” he says.
SexyFurnishings.com [Ecommerce-Guide.com]