TrendBlog: Nike has launched a large-scale pan-European mobile marketing campaign in which it unveils a customization service called Nike PhotoID, which invites Nike fans to submit their randomly cellphone-taken pictures with brilliant colors to the company. The service will then analyze and withdraw from the pictures two dominant colors, make customized sneaker designs and send pictures of the designs back to the photographers, who can choose either to keep them as wall paper or order the personalized shoes.
Nike PhotoID [TrendBlog]
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