DailyMail Online: Homemade strawberry jam is very much back in fashion. It’s partly down to budget-conscious and organic consumers, and partly because the summer has been brilliant for fruit-growers.
And there’s one more thing: forget the redoubtable ladies of the WI, the MTV generation are getting in on the act.
After all, the Tefal electric jam maker, the cheat’s route to homemade jam, is the best-selling product at Lakeland, with more than 8,500 of them flying off the shelves this year. Sales of jam-making equipment like jars, lids, thermometers and pots are also through the roof at other retailers.
Will jam-making stick as the cool new thing? [DailyMail Online]
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