 Iconoculture: In the world of endurance sports, there’s been a slow but steady escalation from marathons to ultramarathons, fun-runs to eco-challenges. Now a new race circuit has developed that seems a mashup of Iron Man athleticism and Burning Man primitivism.
Billed as the world’s toughest one-day endurance race on the planet, the “Tough Mudder” series resembles nothing so much as a 7-mile-long boot-camp obstacle course, replete with mud pits, barbed wire barricades, ropes courses, water crossings and even fire pits. Misogyny during Superbowl XLIV ads? Those may have signaled a new chapter in Brave New ManSM regression, as men (and the women who love them) seek to embrace positive aspects of traditional he-manhood. “Toughest race” lets men (and women) get in touch with their inner commando [Iconoculture] |
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