CEE-Food industry.com: A Russian dairy company has created a new ice cream brand called UFO whose extra-terrestrial name reflects its ‘unearthly’ ability to avoid melting.
Produced by dairy processor MyasoMolTorg, based in Reazan, UFO is a cherry-flavoured ice cream product made with the latest in stabiliser technology. Once removed from the freezer, the ice cream does not melt into a liquid but turns into semi-solid jelly, making it far less messy.
The new product is just one of many introduced by MeasoMolTorg this year as it seeks to rekindle growth in a Russian market which has declined by 11 per cent compared to 2003 to 374 million tons.
Non-drip ice cream leads wave of Russian innovation [CEE-Food Industry.com]
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