Mashable: Giiv is a mobile gifting service that delivers gifts in real time in the format of a friendly text message. Giiv.com is fairly simple: You find a gift that you want to give a friend or loved one, and then you enter in his or her mobile number and a note. Giiv.com texts them a URL and a giiv code to redeem his or her gift, either with a retailer or online.
Giiv Lets You Give Gifts Via Text Message [Mashable]
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