TrendWatching.com: GiveMeTap lets consumers in the UK refill their water bottles for free at participating cafés. Beginning in Manchester, GiveMeTap has signed up numerous restaurants and cafés willing to supply free access to clean tap water; said providers can be located via PC or smartphone using GiveMeTap’s mapping service. In order to partake, consumers need to be carrying one of GiveMeTap’s branded aluminium bottles, which are priced at GBP 7. GiveMeTap uses 70 percent of the profits from those sales to fund independent water projects in regions where they’re most needed.
Innovation Insanity [TrendWatching.com]
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