AdverLab: Matter is a box of free samples sent to the willing. Love the idea of book samplers — first chapters that look like the real thing, with covers and everything. The project was powered by an idea that will only get stronger with time: “I’ve long believed that printed matter will gain new value in a digital world as everyone begins to crave the more physical / tactile / emotional nature of printed stuff”. Reminds me of the Gum Magazine, that used to come packed with a bunch of stuff you could touch and play with.
A Box of Free Matter [AdverLab]
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