TrendWatching.com: LA-based SilverJewelryClub give away many of their jewelry pieces to spread the word about the quality and craftsmanship of their designs. Customers just have to pay for shipping. The club’s homepage displays four pieces at a time and visitors have 15 minutes to order each piece, after which a new product takes its place. In their own words: “Giving away our jewelry for free is our way of introducing our products. We know the competition is fierce, and we want you to experience our jewelry so that you will remember our brand.” SilverJewelryClub currently ships to 54 countries.
FREE LOVE [TrendWatching.com]
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