A recent study by Nectar reveals that hybrid meat-vegetable products, termed “balanced proteins,” are gaining popularity among omnivores, with some preferring them over traditional meat.
Impact:
This innovative approach addresses the challenge of increasing vegetable consumption in diets. By integrating vegetables into familiar meat products, it caters to taste preferences while promoting healthier eating habits. Given that only about one in ten Americans consume the recommended amount of fruits and vegetables, such blended products could play a significant role in improving public health and reducing environmental impacts associated with meat production.
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