Trendwatching.com: TCHO, the San Francisco based chocolatier, produces “beta editions” of its dark chocolate. Continuous flavor development and customer feedback mean that varieties are constantly evolving, with new versions emerging as often as every 36 hours. TCHO’s first version of chocolate recently came out of Beta (after 1,026 iterations) and is called Tcho 1.0. Last October, TCHO also opened its Beta Factory Store on Pier 17 in San Francisco.
Foreverism [Trendwatching.com]
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