Cool Tech is Great, but Only if You Protect Yourself

Here at Cool Business Ideas we’re all about finding the best new technology. Devices, gadgets and gizmos that make your life easier, more entertaining or more profitable are not only good for you, but your business, your customers and those around you. Indeed, whether it’s the latest financial app, another piece to your smart home collection or a new virtual […]

What to Look for in a Financial App

Regardless of what kind of investments you have, you need to keep track of your holdings to make sure that you are getting the most for your money. This means keeping an eye on the headlines, looking at stock charts or the performance of world stock markets, paying attention to opinion and analysis and interacting on social media regarding the […]

The Pros And Cons of An Open-plan Office

The open plan office has become a fixture of the modern workplace. Private offices and cube farms have been replaced by flexible workspaces with little or no partitions. 60% of companies have now adopted open plan layouts, with more than a third having changed from closed to open layout within the past five years. The trend is particularly prevalent in […]

Samsonite Free Luggage Wrapping Service

Samsonite wanted to communicate that its luggage was tougher than competitors’ without resorting to clichéd torture tests. The answer, provided by Publicis Conseil, Paris, was to offer free luggage wrapping to anyone with an inferior suitcase. Samsonite opened its Samsowrap stall in Palma airport for one day in April. People could get their luggage wrapped in protective plastic free of charge, […]