Virtual “Try Before You Buy”

TrendCentral: Just like how some apparel e-tailers are adapting virtual sizing applications to help online shoppers find properly fitting clothes with the click of a mouse, we predict that a growing number of beauty retailers and services will harness similar technologies to allow consumers to try out new hairstyles and makeup looks without having to take a trip to the […]

Unilever’s Sustainable Detergents

BusinessWeek: When Unilever (UN) challenged its scientists to come up with a detergent that uses fewer resources, greener materials, and less packaging, few thought it was possible. Yet Small & Mighty, the industry’s first super-concentrated liquid detergent, launched in October 2005 in a partnership with U.S. retailer Wal-Mart Stores (WMT), 18 months ahead of rivals such as Procter & Gamble […]

The Junior Shark Guiding Wheel

HometownLife.com: Who knew that Jill Wylie, a stay-at-home mother in Northville Township, would turn out to be an inventor? But after some research and ingenuity, she now has a billiards-related product on the market – the Junior Shark Guiding Wheel. The small, white, plastic device’s use has two uses: It helps protect pool table felt from scrapes and tears and […]

I am Saint Nick

Springwise: Launched just in time for the holiday season, I Am Saint Nick lets would-be gift-givers submit the phone numbers of those they’re having trouble coming up with ideas for. The company’s very own “Santa” will then place a discreet, anonymous call to each challenging person and ask them what they’d like for Christmas. Each such call gets recorded and […]