Scene-synchronized Scents

Iconoculture: Watch and sniff? Specially equipped Japanese movie theaters are enhancing the cinematic experience with scene-synchronized scents. The Fragrance Communication system uses NTT Communications’ seat-mounted machines to release preprogrammed aromas.
The fragrant feature will make its big-screen debut at showings of Terrence Malick’s The New World, a retelling of the love affair between John Smith and Pocahontas. The film’s “fragrance schedule” of custom scents includes Grandeur of Nature, Joy of New Love and Grief of Separation.
Japanese movie theaters enhance cinematic experience with scene-synchronized scents [Iconoculture]