Shopping Haven

Trendwatching: Yub.com, a wholly owned subsidiary of Buy.com, calls itself the world’s first shopping social network, with a mission to “provide word-of-mouth on the web, filtered by trusted relationships.” Partnering with the likes of Sony, Apple iTunes, Target, Gap, Linens ‘n Things and Footlocker, its virtual mall offers 3.3 million products. Yub customers share their opinions on purchases and everything else in Friendster-style profiles, and receive a 1% cash-back on every item they buy. The TWINSUMER spin? When users buy something that is endorsed in a friend’s profile, Yub also gives the friend a 1% cash back (in Yub’s own words: “a reward for bypassing the media middle-man”). A true TWINSUMER concept, including proper rewards for hard working Master Twinsumers. Now, edmunds.com, asiahotels.com and tripadvisor.com, please follow suit!
TWINSUMER [Trendwatching]