Transparent Marketing: The Brand Factory

The Brand Factory is a start-up marketing agency based in Sydney, Australia. What is unique about it is that all the marketing services are priced at a fixed-rate on the website.

Typically, agencies in the communications don’t like to talk about price. They do everything in their power to convince potential clients that they are worth the investment, before laying the price quote on them.

It’s a risky move of TBF to list all their prices on the website in that it’s counter-traditional, but it seems to be promoting a more honest approach to the retail of marketing-related services.

Idea contributed by Devin Anderson. Thanks!

 

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