Pictures are More Effective than Words in Business
Reading a sentence involves at least three stages of conceptualization, which are reading, understanding and visualizing. On the other hand, a picture takes the viewer instantly into the visualization stage. It’s infinitely faster, more efficient and a direct way to get your message through to your consumers. For example, how likely are you to buy a product without an image from an ecommerce site? No amount of description can replace a quality photo when it comes to making a sale.
They Represent the Business
Technically, everything about your business represents your business, but nothing stands out like images, videos and other media in people’s memories. Whether it’s a product image, an ad campaign or just the images on your business website, media is what attracts or detracts people the most. We memorize most things with mental images, so the majority of customers/clients will likely have a memory of your business in their minds, based on the images that they have seen in relation to your business.
Images are Part of SEO
Whether your business is online or offline, no one who has any idea about the current state of business can ignore having an online presence anymore. However, building a website is only the first part of creating that presence, while SEO is the most important one of them all. Images play a critical role in search engine optimization and when done right, a lot of people will find your site through the images you upload. Unfortunately, if the pictures are not of good quality, it has been found that most viewers usually do not bother to check out the source page. Traffic generation from high-quality, SEO-optimized pictures is something that every business should attend to.
On social networking sites like Facebook, Pinterest and Instagram, pictures and videos are everything. Given that social media is the biggest platform right now for marketing, the importance of images cannot be stressed enough. They can no longer be just high-quality, but they also need to have a concept to stand out from the rest of them.
The fact is that professionally clicked photographs, particularly for your company will look and work best, but that’s not always an option. Maybe you are not a big business with thousands of dollars available to you for managing necessary expenses right now, but that doesn’t mean you can’t use quality photographs to promote and represent your business. You won’t have to spend a dime if you take your time to find the right images from the tons of free stock photos that are available on the internet.
Stock photos are usually of high quality and if you look hard enough, you will likely find something that you can use. We recommend hiring a professional to take a few key photos of your business to add that individual touch and sticking with stock photos where personalization is not exactly a priority. As your budget grows, you can add even more unique photos to your business, but till then, the stock photos will do just fine.