Snatch thefts are a rampant threat to Malaysian society. In January 2016, 365 cases were reported in the Dang Wangi district of Kuala Lumpur alone. That same year, snatch thefts increased 36% nationwide.
The most common targets of snatch thefts are women walking alone. Victims lose more than their possessions – they are often injured, or even killed as a result of the attacks. Yet, because the culprits strike fast and disappear on motorbikes, they are rarely caught.
Locally-grown sportswear brand Ash Be Nimble, which holds empowering women at its core, aims to change that with its latest collaboration with Ogilvy & Mather Malaysia.
The Handbag Dyetonator is the world’s first device designed to mark snatch thieves after they’ve committed a crime.
Masked as an inconspicuous handbag accessory, it can be remotely detonated via SMS from any phone. It then releases coloured dye and a smoke flare, marking the thief permanently and making it easy for police to spot and apprehend him.