Silvercar Easy Rental

Silvercar simplifies the airport car rental process to four steps and one 2013 silver Audi A4 — one  make, one model, one color, one choice.

Users make an online reservation, download the Silvercar app, access the car for their needs, and return it when they’re done. Separating it from traditional car rental centers, the rental process is all done via the company’s smartphone app, which manages everything from unlocking the car and driver settings to preferences (e.g., favorite radio stations) and consumer profile and payment.

Silvercar strips down the car rental process [Iconoculture]