Online Car Racers Compete with Live Professionals

Fiat Punto created a virtual online racing game in which the online player competes against a real racing driver on an actual circuit.
Using GPS tracking, on-board cameras and CGI modelling Fiat has managed to integrate the real car into the virtual racing game so that you can test your driving skills against the professional driver. Follow the online event at the T-racer website.
Fiat gets credits for a smart marketing promotion and an exciting simulation game!
* * *

TrendsSpotting.com is a trends agency focused on developing exciting tools for Trend Spotting. We follow current trends and are constantly looking for new ones. We specialize in trends research and the social media. Dr. Taly Weiss, TrendsSpotting CEO, is a Social Psychologist, with extensive experience in branding strategy and marketing research. Feel free to explore our trend spotting tools on www.trendoScope.com.