Market Research from Social Networks

Aiming to provide higher-quality results at a lower price, Chicago-based Lab42 conducts its clients’ surveys not in artificially assembled panels but in the social networks where target respondents naturally spend their time.

Lab42 takes the survey to Facebook, Twitter, LinkedIn and smaller niche social networks, using highly targeted incentives to garner attention and responses. Two packages are available from Lab42: a premium one for USD 500, with results in three days or less; and a preliminary one for USD 300, with results in 5 days or less.

Idea contributed by Sara. Thanks!