TrendCentral: While fashion has always been used as a form of self expression, we’re seeing an increase in the number of clothing labels that go beyond aesthetics to make a statement. COTAM (Clothing of the American Mind) was one of the first labels to jump on this trend, by using quirky graphics and text to convey strong political and social beliefs. Now we’re seeing even more brands use text and images to lend deeper meaning to their threads.
Swedish subscription-based t-shirt label T-post’s “94% News, 6% Cotton” tees feature unique, descriptive graphics, complete with a printed text explanation on the inside of the shirt. Each design is based on a current news item, keeping people informed and fashionable at the same time. LA-based Acrylick aims to make fashion “with a positive message”, featuring t-shirts with designs that are accompanied by an explanation of the meaning behind the design.
Brands with something more to say [TrendCentral]
Fashionable Message
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