Yenra: Ball Corporation is launching a new advertising medium that allows beverage can tabs and ends to carry customized messaging. The laser-incised beverage can tab is a solid, colored tab that provides space for a small billboard for brand identity and advertising.
The use of state-of-the-art computer and laser technology provides messaging flexibility, making it possible to engrave letters, numbers, drawings or symbols on the tabs. The tab’s technical performance is equal to that of existing tabs.
“Laser-incised tabs provide our customers with brand identification at the moment of consumption,” says Bob Tettero of Ball.
Promotional Can Tabs [Yenra]
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