Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really exist. It does make Twix look even worse for their infamous “Two for me, none for you” campaign back in the day, though.
To promote its new caffeinated chocolate bars, Cape Town food brand ZANG came up with the following campaign, which promises a literal pick-me-up. Enlisting the help of masked wrestlers or ‘luchadores’, they offered free piggyback rides to customers who were looking for taxis. Customers could call for a luchador piggyback ride by simply tweeting the […]
To capture the attention of busy office workers and entice them to eat lunch at Asian restaurant chain Wokker, creative agency Hungry Boys released ten drones with banners promoting the eatery’s offerings around high-rise business centers in Moscow. The unmanned aerial vehicles, which were deployed at a time when hunger typically sets in, flew next […]
Slidejoy is an intelligent Android application that pays users to view relevant articles, deals and ads on their lock screen. Since Slidejoy shares its advertising revenues, the app essentially allows users to monetize an otherwise idle asset by turning your smart phone lockscreen into an interactive and personalized billboard.Users obtain a real tangible benefit – money – […]
A company in possession of a good product must be in want of marketing. After all, if no-one knows about your product or service: no-one’s going to pay for it. In fact, the only time when a young company should not invest in marketing is if it’s trying to sell something that isn’t worth paying […]