Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really exist. It does make Twix look even worse for their infamous “Two for me, none for you” campaign back in the day, though.
A company in possession of a good product must be in want of marketing. After all, if no-one knows about your product or service: no-one’s going to pay for it. In fact, the only time when a young company should not invest in marketing is if it’s trying to sell something that isn’t worth paying […]
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new “2nd Lives” kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it’s a squirt gun. Useless piece of trash? Nope, it’s a pencil sharpener, or the perfect rattle for your […]
Marketing a new business idea can be a difficult task and should be done with care and precision to target the correct audience in a way that is both effective and affordable. However, with a little planning and an array of effective techniques in your marketing arsenal, you’ll stand a good chance at advertising success […]
Have you ever had someone spill a drink on your laptop? It happened to me once, and I got pretty angry. If only I’d had telekinetic powers… This whole thing might just be a big promotional stunt for the new Carrie movie, but it’s still pretty fun to watch. Cafe Girl With Fake Superpowers Freaks […]