Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really exist. It does make Twix look even worse for their infamous “Two for me, none for you” campaign back in the day, though.
Marketing a new business idea can be a difficult task and should be done with care and precision to target the correct audience in a way that is both effective and affordable. However, with a little planning and an array of effective techniques in your marketing arsenal, you’ll stand a good chance at advertising success […]
Have you ever had someone spill a drink on your laptop? It happened to me once, and I got pretty angry. If only I’d had telekinetic powers… This whole thing might just be a big promotional stunt for the new Carrie movie, but it’s still pretty fun to watch. Cafe Girl With Fake Superpowers Freaks […]
To create a poster for international design and innovation consultancy firm IDEO’s WebDev101 sessions, Digital Chops, US-based industrial and Interaction designer Ivy Hu decided to experiment with laser-cutting unconventional objects. The object that was victim to this exploration: meat (as it’s related to the word “chops” in Digital Chops). With a slab of meat and […]
Developed by creative agency Cheil, the campaign saw a large, remote-controlled balloon – fitted with a wifi router – flown over populous locations in Seoul, such as public squares, shopping centers and transport hubs. People who saw the balloon were encouraged to connect to the wifi through their smartphones, which automatically directed them to the […]