Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really exist. It does make Twix look even worse for their infamous “Two for me, none for you” campaign back in the day, though.
To say that Uber has been struggling a little in the public relations department over recent months could probably be considered an understatement. As the company seeks to address issues of poorly-vetted drivers, they’ve launched one campaign we can probably all get behind: offering Toronto’s drunk revelers a free ride home if they blow over […]
Spotted: new business idea of video marketing your home instead of the usual traditional way. In truth, there may be many reasons why you would want to complete a quick house sale. Maybe you are bound by negative equity and desperately need to offload your home speedily? Perhaps you need to relocate and are required […]
To promote its new caffeinated chocolate bars, Cape Town food brand ZANG came up with the following campaign, which promises a literal pick-me-up. Enlisting the help of masked wrestlers or ‘luchadores’, they offered free piggyback rides to customers who were looking for taxis. Customers could call for a luchador piggyback ride by simply tweeting the […]
To capture the attention of busy office workers and entice them to eat lunch at Asian restaurant chain Wokker, creative agency Hungry Boys released ten drones with banners promoting the eatery’s offerings around high-rise business centers in Moscow. The unmanned aerial vehicles, which were deployed at a time when hunger typically sets in, flew next […]