Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really exist. It does make Twix look even worse for their infamous “Two for me, none for you” campaign back in the day, though.
In this new Internet age of social networking community sites, social networks and apps such as Facebook and Whatapps are changing the way we interact with the other online users, particularly among teens who are avid users of these sites. There’s huge potential to take in social networking and marketing. The proliferation of social sharing […]
In a sea of promo items, novelty chotskies and trinkets, selecting the right one for your upcoming tradeshow, convention, event or festival can be a daunting task. It has to yield the right degree of “It” factor; something that’s memorable and provides superior-quality. You’ve most likely used a coffee sleeve, promo cup, and koozie, but […]
To say that Uber has been struggling a little in the public relations department over recent months could probably be considered an understatement. As the company seeks to address issues of poorly-vetted drivers, they’ve launched one campaign we can probably all get behind: offering Toronto’s drunk revelers a free ride home if they blow over […]
Spotted: new business idea of video marketing your home instead of the usual traditional way. In truth, there may be many reasons why you would want to complete a quick house sale. Maybe you are bound by negative equity and desperately need to offload your home speedily? Perhaps you need to relocate and are required […]