Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really exist. It does make Twix look even worse for their infamous “Two for me, none for you” campaign back in the day, though.
Pictures are More Effective than Words in Business Reading a sentence involves at least three stages of conceptualization, which are reading, understanding and visualizing. On the other hand, a picture takes the viewer instantly into the visualization stage. It’s infinitely faster, more efficient and a direct way to get your message through to your consumers. […]
According to Campaign Monitor, “For every $1 spent, email marketing generates $38 in ROI.” Such is the power of connecting with your audience via email. If the figure isn’t enough to convince you of the importance of building an email list, then here’s another pertinent data that you need to know about it. “61 percent […]
Samsonite wanted to communicate that its luggage was tougher than competitors’ without resorting to clichéd torture tests. The answer, provided by Publicis Conseil, Paris, was to offer free luggage wrapping to anyone with an inferior suitcase. Samsonite opened its Samsowrap stall in Palma airport for one day in April. People could get their luggage wrapped in […]
M&C Saatchi London coupled artificial intelligence with outdoor to illustrate how technology could enable advertising of the future to truly become customized to each consumer who encounters it. U.K. agency M&C Saatchi is experimenting with artificial intelligence in a billboard campaign for a fake coffee brand that it says takes a “Darwinian approach to advertising.” […]