Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really exist. It does make Twix look even worse for their infamous “Two for me, none for you” campaign back in the day, though.
According to Campaign Monitor, “For every $1 spent, email marketing generates $38 in ROI.” Such is the power of connecting with your audience via email. If the figure isn’t enough to convince you of the importance of building an email list, then here’s another pertinent data that you need to know about it. “61 percent […]
Samsonite wanted to communicate that its luggage was tougher than competitors’ without resorting to clichéd torture tests. The answer, provided by Publicis Conseil, Paris, was to offer free luggage wrapping to anyone with an inferior suitcase. Samsonite opened its Samsowrap stall in Palma airport for one day in April. People could get their luggage wrapped in […]
M&C Saatchi London coupled artificial intelligence with outdoor to illustrate how technology could enable advertising of the future to truly become customized to each consumer who encounters it. U.K. agency M&C Saatchi is experimenting with artificial intelligence in a billboard campaign for a fake coffee brand that it says takes a “Darwinian approach to advertising.” […]
If you are new to business, you need to know that marketing can make or break your new business idea or concept, no matter how brilliant. There is a feeling that even when the word about your company is negative, it is somehow still good for your business because people are talking about you. As […]