User experience (UX) is more than just a buzzword, it’s a must-do for business growth and success online. And yes, online matters. Without a high performing website and increased online visibility, your business could be losing a lot of customers to competitors. This is what makes UX critical. In a report by Forrester, employing better user experience on a website […]

Textile design graduate Jasmine Linington establishes seaweed as a high-end fashion material with her collection of nature-derived couture garments. In a bid to address the environmental impact of the fashion and textile industry, the Edinburgh College of Art MFA student looked to the Scottish shores for more sustainable materials. Every element of Linington’s Seaweed Girl clothing line is made using […]

It was just last year that we heard about Vollebak’s Black Light Jacket, which incorporates a series of black spots that reflect white in bright light. The company’s new Black Squid Jacket takes things several steps further, as the whole thing reflects in a rainbow of colors. Inspired by the squid’s ability to rapidly change color, the polyester ski and […]

Every day, dairies dispose of milk that for one reason or another is deemed unfit for human consumption. A Los Angeles-based startup by the name of Mi Terro is taking some of that milk and using it to create T-shirts, that reportedly have some big advantages over regular cotton Tees. The process starts by obtaining waste milk that gets fermented […]

Companies around the globe looking for ways to battle plastic waste are coming up with innovative ways to tackle the issue. Cape Clasp, based out of Falmouth, Massachusetts, is an example of a business putting the health of the ocean front and center with the release of Tikós— a line of bracelets made from recycled plastic. While each bracelet, or […]

\ Study after study shows that wearing a helmet saves lives and reduces injuries during an accident, yet some statistics detail a usage rate as low as 17 percent. Users report that a contributing factor to not wearing a helmet is the bulk and inconvenience of packing it around. Fortunately, the next generation of helmet is here, and the construction […]

Central Saint Martins fashion graduate Beatrice Sangster-Bullers integrates artificial intelligence into garments that display the wearer’s emotions. Called The Order of The Singularity, the graduate collection combines AI technology with smart materials to create wearable, “emotionally intelligent” clothing. Sensors integrated into the garments use algorithms to map the wearer’s current mental state. The wearer can then select what visual output […]

Over a thousand houses built on the Store Lungegårdsvann lake will form the heart of Trenezia, a sustainable village masterplanned by Waugh Thistleton for Bergen, Norway. London architecture studio Waugh Thistleton designed Trenezia in a bid to create a carbon neutral residential and cultural hub for the city that would attract locals to remain within central Bergen. “Given the scale of the development, […]

MAD Architects has been commissioned to produce a new theater in Yiwu, Zhejian province, China. The building will be located on the banks of a river and its design is inspired by traditional local boats, complete with glass “sails” that serve as a canopy. The Yiwu Grand Theater will measure 95,290 sq m (roughly 1 million sq ft) and consist […]

Dainese has stuffed its motorcycle airbag technology into a small, lightweight vest you can wear under or over any riding gear. The Smart Jacket is flexible and unintrusive for the 99.999 percent of the time you spend not crashing, but protects you seven times better than a back protector when your number is up. I’ve got back protectors and full […]