Image Credit: David versus David, Your website is at the core of all online business activities.

For an online business to enjoy success, it requires:

• A website as a core “hub”; someplace to refer traffic to for information.
• A brand that people can identify and which builds trust.
• Content on the website that the target audience can relate to, and from which they derive value.
• A way to make money directly from the Internet.
• Traffic that is sent to the website via search engines.
• Traffic that is created via marketing methods.
• A way to capture email addresses so that the business can build trust with subscribers and eventually get them to buy.

To achieve these necessary goals, you would usually need a number of resources (more on that later).

Kajabi makes it easy to build an entire online course business, because you need no other services other than what Kajabi gives you. This is it’s magic: no fuss, no hassles, no frustrations, and it saves you money (more about how a little later).

Ready? Let’s get into it.

What can you do with Kajabi?

Create a brand

Website

Kajabi hosts and gives you a themed website from which to build your business. A website is the core of all your online activities, as it’s like the brick and mortar building you would need if your business was not on the Internet:

 

Blogging

There’s a reason everyone’s blogging nowadays: it’s because blogging provides a website with the majority of its content, which is used to give credibility to a brand, provide value for readers, and is the primary method search engines use to determine how relevant a site is, and whether to direct traffic to it or not, and which type of traffic. You cannot get enough traffic to your site without plenty of fresh content uploaded to it regularly.

Custom domain

With Kajabi, you can use your own domain (the URL of your website) for the sake of professionalism. That means that your website looks as if you had it professionally designed and tailored to your business.

Choose a look that supports your brand

Kajabi offers website themes; themes are what gives your website its “looks”. Choose from a variety of beautiful looking themes that support your brand.

Customize themes

Not only can you select a theme for your website, but you can also tweak them as you like, so that they are customizable.

Build online or email courses

Online

Present your courses or coaching programs online, so that members can go through them on the Internet.

Drip content

Alternatively, drip feed content via an email schedule to control what information students get, and when.

Promote your business

SEO

If your website is not SEO friendly, it won’t get much traffic. Now, SEO is about how a website is built from a technical perspective, as well as from a content point of view.

There are many beautiful websites online that don’t get traffic, because they are not built with search engines in mind. Most entrepreneurs are not even aware of this, but it is devastating to a business who relies on traffic for profit.

With Kajabi, you can rest assured that your website is built so that your business gets as much traffic as possible. Obviously, the more content you add, the better, but there are other technical SEO aspects that you won’t need to worry about if you go the Kajabi route.

Landing pages and opt-in forms

Every pro online marketer knows about the power of targeted landing pages. A landing page is not a website; it’s a one page site that focuses on getting the reader to take one action, and is used in promotions. Landing pages are a crucial aspect to online marketing.

Email marketing

Email marketing is at the core of every online business, or should be. This is because research shows that the majority of people don’t buy the first time they visit a website, so email marketing helps to “groom” them into eventually buying. An email marketing service is provided right from your Kajabi dashboard.

Free digital downloads

As we’ve said, email marketing is at the core of online marketing. But people won’t just hand over their email address to you, so you need a “hook” to give them something in exchange for their email. Kajabi gives the ability to give these “hooks” with digital downloads.

Blogging

Blogging is essential to get natural traffic via search engines. But it serves a dual purpose, which is to help build your brand’s credibility, give you authority around your offerings, and creates the trust needed for more sales. A blogging function is included in the Kajabi system.

Coupons

You need every bit of help to get more people to buy into your online content, and coupons provide this. No need to get an external coupon service, as it comes with the Kajabi system.

Set up coupons from the Kajabi dashboard.

Upsells

Kajabi makes it easy to upsell your products, so that you can make more sales, more often:

Arrange upselling from the Kajabi system.

Affiliate program

Another way to promote your online courses: simply set up an affiliate program so that others can promote your business and earn commission from doing so.

Collect payments

Collect payments from any credit cards all around the world; no need to add any payment gateway integrations, as it’s already in the system.

Earn recurring amounts

Monthly subscriptions

Set up your membership site for monthly subscriptions so you get recurring income you can count on.

Why Kajabi?

• It’s an all-in-one solution to build an entire online business from.
• Setting up is faster and easier than other methods such as WordPress membership or LMS plugins.
• Pay only one price for everything you need to build a business.
• The Kajabi system is search engine friendly, which translates into more customers for your business.
• The website and online content is easy to set up and customizable.
• No transaction fees. You’ll only pay the payment processor the fees they demand, but no additional fees are payable to Kajabi.

How Kajabi saves you money

There are various options for presenting online content to sell, but let’s assume you want to base it on the WordPress content management system (note that some of these are annual costs, so they have been divided by 12 to represent a monthly cost):

• There are free WordPress themes available, but if you wanted a premium one, you would pay in the region of about $5 per month.
• For a custom website domain, you would need to pay for hosting which would set you back about $5 per month.
• In order to add memberships, you would need a plugin to add to your site, and this would set you back around $17 per month for one site.
• Landing pages and opt-in forms will cost you around $20 per month.
• Email marketing software is priced at about $20 per month.
• A digital download plugin will cost about $10 a month.
• Coupon software costs about $2 per month.
• An affiliate program plugin is about $5 per month.

Total savings: $84

Summary

Kajabi’s basic plan costs $129 per month. If you calculate the monthly cost with another solution, you’d pay about $84 per month. So another option would cost less, but the real save comes from not having to deal with the frustration of setting up everything and making all services and plugins work together, never mind the annual updates and problems resulting from that when one updated plugin stops working with another…

All in all, Kajabi offers a convenient, effective and stress-free way of building an entire online course business.