Cosmetics design.com: With increasing market research indicating that there is untapped potential in the silver-haired generation, Lancome is hoping to tap into this growing niche with the launch this fall of Platineum, a new anti-aging moisturizer targeting women aged 60-plus.
Although the company currently markets a number of products aimed at mature women, this is the first time it has marketed a product specifically at this particular age category – one that is all too frequently overlooked by skincare companies.
However, with the first of the baby boomer generation now starting to reach this age category, combined with the fact that they are more affluent than previous generations and more fixated on youthful looks, new marketing potential is beginning to show.
Lancome launches anti-wrinkle cream for over 60s [Cosmetics design.com]
Anti-Wrinkle Cream for Over 60s
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Agreed: With the right research and hearing what other people are saying, you will sort out through all the “gimmick” products and find creams/serums that will really work to reverse the signs of aging such as wrinkles and elasticity of the skin.