It takes a village to grow a business. The creatives of the professional world bring an intangible element to a marketing campaign. Without their unique skills, brands wouldn’t be memorable and a logo wouldn’t be able to convey an idea.
Creative professionals think outside of the box. They’re the ones revolutionizing the way we market and the mediums that are used. They give us new channels to connect with customers.
Here are a few of the most creative ways creative types are winning over customers.
Ever since the rise of YouTube, videos have been an important part of the online marketing landscape. Writing, producing, editing and publishing online videos can be done on the cheap or cost thousands of dollars. However, when things are done right videos can improve search ranking and increase conversion rates by XX%.
One solution that’s been popular in recent years is whiteboard videos. They are short videos that show a hand drawing animations and messages while a voiceover plays. A whiteboard video is an effective way to market because it is succinct, visual and interesting. They’re also one of the most affordable ways to market with online video.
It takes a very creative mind to come up with evolving ads that use artificial intelligence. The creatives at M&C Saatchi in the U.K. are currently working on poster style ads that have an interactive element. As people interact with the advertising, it will prompt the ad to change.
Even though the poster creates messaging own its own over time, it’s the people behind the design that are really impressive. The artificially intelligent posters aren’t just genius marketing, they’re also a great way to gather consumer data.
In cities like Austin, San Diego and Portland wall murals are a common sight that attracts a lot of attention. Businesses with corner location are in a prime spot to hire artists that can create logo murals on the side of the building. Walls inside can also be transformed for one-of-a-kind interior décor.
If you’re the creative type and have graphic design skills you can also create a design online then have it made into a wall decal. There are plenty of online sign makers that allow you to upload your own designs or one an artist creates for you.
A Collection of Pinterest Boards
People with an eye for album making are going to flourish in the role of Pinterest ambassador for a brand. No matter what industry you’re in, there are ways to attract followers on Pinterest and market your business. Here are some board ideas to get you started:
- · Events board for your business or industry.
- · Blog board that uses photos to link to blog posts.
- · Products board for items that you make and sell.
- · Services board to show results or before and after shots.
- · Projects board to highlight things you are working on or that are on the horizon.
- · Industry topic of interest boards are a good way to catch people’s attention and get them to your Pinterest page.
If your Pinterest boards really take off you may want to consider hiring a professional photographer to take high definition shots of your location and products.
Unique Window Displays
Visual artists can create a window display or cardboard floor display that grabs people’s attention and showcases the business in a unique way. It’s hyper local type of marketing, but pictures and videos of the display have the potential to go viral online.
Unique factor is the essential component of an effective window display. Depending on your location, you can hire a marketing team that specializes in coming up with concepts and visuals that convey a message in a way people haven’t seen before.