September 18th, 2010
TrendCentral: On online recipe search site Yummly, users can customize searches based on ingredients, diet restrictions, allergies, price, cooking time, and cuisine. But what sets Yummly apart is its ability to intuit users’ taste based on prior searches. Similar to how Netflix’s recommendations become more accurate the more a user rates films, Yummly gains a better understanding of each user’s food preferences the more they employ it to search. Sure, one could enter ingredients into Google to try to find a recipe, but Google isn’t going to know about that peanut allergy.