BRANDWEEK: Known throughout the ad world for its iconic “Doublemint Twins” ads, the Doublemint brand today debuted its first new product in nearly a century, along with an ad campaign that satirizes its own brand.

Wrigley’s Doublemint Twins mints feature two flavors in one mint. Offered in both Wintercreme and Mintcreme flavors, Doublemint Twins mints packaging comes with the familiar blue and green Doublemint arrows and come in a convenient, flip-top pack. Suggested retail price is 69 cents for 37 mints.

“Consumers told us that they were looking for an innovative and exciting way to enjoy the Doublemint brand that they grew up with," stated Paul Chibe, senior marketing director for Wrigley.

Doublemint Rolls Out New Offering, New Ads [BRANDWEEK]

Yuelin Toh @ 1:14 AM  |  Food & Beverages  |  Comments (0)  |  Article Link
 Share this Article  |   Subscribe to RSS

Advertisement

The BBC is planning to invest £25m in children's TV programmes over the next three years, meaning TV Brackets and TV Mounts could be reaffirmed as positive assets to any modern environment.

LCD TV's, programmes and TV Brackets and TV Mounts have taken a battering in recent years with many suggesting that watching TV may encourage laziness. LCD TV's and therefore accessories like TV Brackets and TV Mounts have become staple additions to most homes, but our love affair with the LCD TV has been changeable. Click here for more info!

There are 0 responses to "Wrigley's First New Product In Nearly A Century".

 Add your own comments

 Premium McDonald's Coffee
Smartmoney.com: McDonald's is testing high-end coffee in restaurants, and analysts say it's a matter of time before that company and other U.S. fast-food...   Read more

 Branded ingredients: the Path to Growth?
FOODnavigator.com: The news this month that the world’s number one drinks giant Coca Cola has linked up with Tate & Lyle's Splenda sweetener...   Read more

 Ice-cream that won't drip...
CEE-Food industry.com: A Russian dairy company has created a new ice cream brand called UFO whose extra-terrestrial name reflects its ‘unearthly’ ability to...   Read more

 Froehlich's Pickled Green Pear Tomatoes
Cool Hunting: Shaken, stirred, gin, vodka...enjoy your martini (or a bloody mary) even more with these pickled green pear tomatoes from Froehlich's, a...   Read more

 World's First Natural, Zero Calorie Sweetener
Business Wire: There's 'sweet' news for sugar lovers this Valentine's Day! Introducing Shugr -- the world's first truly natural, zero-calorie, diabetic-safe sweetener. Shugr...   Read more

 International Food
MSNBC: Browsed a Cheesecake Factory menu lately? Maybe the Vietnamese shrimp summer rolls tempted you. As Binh Nguyen tells it, diners at his...   Read more

 Eat Your Heart Out
Entrepreneur.com: When former investment analyst Chuck DiRocco noticed that cookies were missing from the wide variety of snacks sold in video stores and...   Read more

This article was filed under the category: Food & Beverages. Click here to read more articles in this category.

 BIZNESS! Newsletter Issue 97
Square Payment Square is a mobile app that lets you start accepting payment cards immediately with no contracts, monthly fees, or hidden...
Read more | Filed under Newsletter

 Other Lab
Inc.: Other Lab founder Saul Griffiths has made a fortune applying way-out mathematics to inventions large and small, including robotic kites, insulation...
Read more | Filed under Science

 Smartclean Detergent from Method
CoolHunting: Eliminating waste in more ways than one, Method's powerful new laundry detergent makes washing "smarter, easier and greener" with its "smartclean...
Read more | Filed under Consumer Goods

 Get a To-Do Tattoo
Short term memory? Trying getting this temp tattoo. The To-Do Tattoo kit includes 12 graphic “To Do” forms that you can apply...
Read more | Filed under Consumer Goods

 SmartyRents Straight to Your Door
SmartyRents offer a variety of educational video games for children from the ages of 9 months to 10 years. The "Netflix" of...
Read more | Filed under Education

View all monthly and category archives »

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

Subscribe for free now!    

 Best of the Janes: Marketing Methods for Success » Some business owners love to spend time strategizing and marketing, leaving the details to employees. Others simply don’t have the time to...

 Money and Marketing: How To Get Your Next 3 Clients » Whether you’re a burgeoning empire builder or simply want to have a successful home-based business, having a steady stream of ideal clients...

 What is True Entrepreneurship? » The dictionary defines entrepreneurship as the process of managing an enterprise that involves considerable initiative and risk, and anyone who is familiar...

 Who Really Achieves Success in Sales? » Success in sales does not go to the one who has the lowest price. Nor does success in sales go to the...

Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!