Guardian.co.uk: It was the perfect product for modern green consumers. For the first time, they could buy Britain's favourite fish - cod - with a clear conscience. It even had a smart, sassy brand name: No Catch. This cod was ethically farmed in the cool, clean seas off Shetland, and it was organic.

On its launch three years ago, No Catch cod, the world's first organic cod farm, was hailed as the answer to the environmental crisis brought on by the perilous fall in cod numbers in the North Sea. Leading chefs in London spoke warmly about its firm flesh and its "really nice white flake".

No Catch - which was snapped up by Sainsbury's, Tesco and Carrefour in France - came with a bold promise: it could eventually produce 30,000 tonnes of farmed fish a year, enough to meet 10% of the UK's insatiable demand for cod, despite its premium price.

World's first organic cod farm sinks into administration with £40m debt [Guardian.co.uk]

Yuelin Toh @ 3:23 PM  |  Environmental  |  Comments (0)  |  Article Link
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